OLX - Reinventing a habit
OLX - 2021
OLX Brasil, the country’s largest website for buying and selling, invited us to develop the awareness and consideration ad campaigns ‘Reinventing a habit’, which aimed to reinforce the idea that there is an intelligent and cost-effective way to reinvent the habit of consuming: buying used items.
The main piece of the awareness campaign was the video of a social experiment in which adults and children chose between new and used products of similar prices, with the used one having better specifications. Most adults opted for new products, and then were asked to watch the children’s choices. These, in turn, preferred the products with better specifications, even if they were not new. This way, the adults realized how the choice for the new product was an often meaningless bias.
For the consideration campaign, OLX partnered with digital influencer and owner of the
world’s largest personal finance YouTube channel, Nathalia Arcuri, and it was up to us to
produce videos in different formats and platforms.
In addition, we created e-books (from conception to photo essays, text and layout), financial
planners (with programming in Excel) and digital performance pieces.
