Gracinha - 80 years
Gracinha - 2023
Escola Nossa Senhora das Graças, better known as Gracinha, completed 80 years in 2023. Our great challenge in this project was to conceptualize the campaign and create a narrative that respected this history, the experiences and pedagogical values of the school, but, above all, pointed to the future.
We brought the dream as one of the thematic pillars of the campaign and presented the cutie in his most natural role, that of a school that empowers and encourages its students to discover, explore and fulfill their dreams in a natural and light way. Always highlighting those who made and make the school what it is.
- Gabriel Fernandes Creative Director
- Patricia Ogando Script
- Isadora Brant Cinematography
- Natalia Miguel Camera
- Julia Cheliz First Camera Assistent
- Larissa Vescovi Second Camera Assistent
- Camila Licarião Audio Technician
- Talita Mattos Account Manager/Production
- Elea Almeida Executive Production
- André Murched Motion designer
- Amanda Fortes Editing
- Tomás Franco Sound mixing
To emphasize the potential, fluidity and speed of transformation of each Gracinha student, we played with the rigid structure of a GC and changed professions according to the change in student testimonies in the interviews for the video.
To reinforce the intimate tone, we always look for detail in photography and, mainly, moving portraits that highlight our characters.
